Christina Maksoud

Creative Director/Co-Owner at MakSchu, LLC.

Christina Maksoud, a born-and-raised East End Long Islander, relocated to Sarasota to attend Ringling College of Art and Design. “I specifically came for Motion Design,” she says about the relatively new field that uses animation, graphic design, and cinematography to make commercial content. “At the time, only a few colleges offered that degree. Ringling’s reputation won me over.”

She was also won over by Karim, a fellow Motion Design student. “Within three weeks of graduating in 2016, we got married and launched our business,” she explains. As new partners, they shared an entrepreneurial spirit, but neither knew the local market. Hustling, networking, and keen visual storytelling skills soon earned the reputation that MakSchu, LLC now enjoys.

Today, MakSchu creates brand stories through custom graphic designs, animations, and promotional videos. They’ve helped more than 100 local businesses as well as national clients like Champs Sports. “Champs had an incredibly tight deadline,” Maksoud admits. “But we completed it. Within 48 hours of starting the job, our beehive-themed ad ran in Times Square.” 

Immediate turnarounds aren’t the norm, however. “Brand creation and management takes time,” Maksoud says. “We need to deeply understand the client and their needs before we can transform their ideas into engaging content for a specific audience.”

While the pandemic slowed some parts of their business, the requests for livestreaming events boomed. Maksoud says, “This past gala season, we helped a number of nonprofits host an online event since they couldn’t hold those big in-person parties. Some drew in $80,000 of donations in an hour!” They also livestreamed a November 2020 performance of the Sarasota Opera and created virtual recordings for their 2021 season.

Maksoud has a motto: “Stay humble and stay hungry.” It’s that enviable combination that makes MakSchu, LLC a standout company and welcome community partner.

Christina Maksoud
Creative Director/Co-Owner
MakSchu, LLC.
1748 Independence Blvd
Suite# F5
Sarasota, FL 34234
(941) 718-9671
productions@makschu.com
makschu.com