State College of Florida, Manatee-Sarasota’s (SCF) Communications and Marketing (CAM) department has won eight awards in the 34th annual Educational Advertising Awards competition. More than 2,200 entries were received from over 1,000 colleges, universities, secondary schools and representative agencies from all fifty states and several foreign countries. Entries came from a wide variety of schools, including community colleges and universities such as Emory University and Ringling College of Art & Design. Fewer than 10 percent of entries received awards.
SCF won gold, silver and merit awards in the brochure, internal and external publication, direct mail, poster and total advertising campaign categories. Winning entries were the SCF Graduation Cap brochure, SCF 2018-2019 Student Handbook and Planner, SCF “You Decide” poster and mailer, SCF Foundation “INSPIRE” magazine, SCF Manatees 2018 Tennis poster, SCF BSNin4 Ad Campaign, SCF 2017-18 Fast Facts brochure and SCF Weekend College Ad Campaign. The CAM team won four awards in last year’s competition.
“It’s an honor to be among those recognized,” said Smith. “We are always looking for creative and unique ways to engage stakeholders with our publications and to proudly represent the SCF brand.”
CAM staff who had a role in the winning projects include Jamie Smith, director; Mace Thirtle, lead graphic designer; Sonjai Persaud, graphic designer; Kristen Hogentogler, digital communications coordinator; Marci Shantz, marketing coordinator; Toni Jefferies, communications coordinator; and Jon Stanton, creative content coordinator.
Judges for the competition consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of “Higher Education Marketing Report,” the nation’s leading marketing publication for higher education marketing professionals.
To read more about the Educational Advertising Awards, visit educationaladvertisingawards.com.
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