Sarasota Communications Firm Joins Global Network of Marketing Experts

September 21 – Sarasota

Sarasota-based communications firm MagnifyGood has joined Taan Worldwide, a global network of independent marketing agencies. It is the only company among the more than 40 member companies in Taan’s invite-only network to specialize in serving philanthropic and mission-focused clients. The affiliation will create opportunities for MagnifyGood to learn and apply leading industry innovations for its clients while contributing its own insight and experience toward advancing the field of strategic communications.

Founded in 2012 following decades of success in developing and implementing strategic communications plans for for-profit clients, MagnifyGood collaborates with mission-focused clients nationwide — including nonprofit organizations, charitable foundations and businesses invested in corporate social responsibility initiatives — to create connections that amplify their positive impact on our world. It draws upon its experience to develop communications solutions based on best practices from the for-profit sector that are applicable and transformative for nonprofit and philanthropic missions.

“Understanding the power of communications to help people connect for good inspires our constant pursuit of excellence in our craft,” said Roxanne Joffe, founder and president of MagnifyGood. “That pursuit has led us to Taan’s renowned network of communications professionals, who represent the leading edge of our profession. We are honored to be invited into the global network and excited to enhance our services through the knowledge and expertise of our fellow members.” 

Taan Worldwide has worked as a growth incubator for independent marketing agencies since 1936. The network creates connections among agency owners and leaders by revealing winning new business strategies, providing a sounding board for new ideas and directions, sharing hard operating data and fostering non-competitive, cooperative relationships with other Taan agency peers. Taan’s member companies — which specialize in public relations, creative design, digital marketing, media buying, mobile development, social marketing, research and crisis management — span 52 cities in 24 countries.

“Beyond its stellar reputation and history of creating communications strategies that advance its clients’ long-term goals, MagnifyGood’s devotion to strengthening the changemakers in our world will help our member companies identify their own opportunities to make a difference through their efforts,” said Peter Gerritsen, president of Taan Worldwide. “We look forward to learning from their innovative, inspiring work.”

To learn more about MagnifyGood’s purpose and services, please visit magnifygood.com. Visit taan.org for more information on Taan’s global network of marketing and communications professionals.