Morton’s Gourmet Market: A Community Landmark Continues to Grow

In 1969, a new house cost $15,000, the Beatles gave their final live public performance, and Neil Armstrong walked on the moon. In Sarasota, a man named Ted Morton purchased a small independent grocery store. He proceeded to build a family business that has evolved into a local landmark with a reputation for excellent customer service and award-winning culinary expertise.

Nearly 50 years later, Morton’s Gourmet Market is still a family-owned and operated business, with father and son team Eddie and Todd Morton at the helm, along with a host of other relatives working behind the scenes. Their store at 1924 S. Osprey Ave. is the hub of their operation, with its full-scale deli and gourmet-to-go specialties, extensive selection of prime meats and seafood, and a delicious-smelling bakery with coffee bar. They have built a sterling reputation for their catering business, which handles events and parties of all sizes, including weddings, reunions, and charity galas. Many people turn to Morton’s during the holidays for their complete dinner menus as well as fully prepared entrees, side dishes, desserts and appetizers. Morton’s is also known for their stock of fine wines and craft beers, their exotic selection of cheeses, and their beautiful gift baskets and floral arrangements.

In recent years, Morton’s has expanded its reach to include two storefronts on Siesta Key. Siesta Market (205 Canal Rd.) is a smaller version of their original store and offers an ample selection of staple groceries and fresh produce, meat, and dairy for the convenience of those living or staying on the island. They also stock a wide selection of beer and wine, as well as to-go prepared foods for easy picnics and entertaining. Most recently, the Mortons opened Siesta Village Liquors, the island’s only full-service liquor store. Located next door to Siesta Market, the new shop carries a complete line of bar accessories as well as top shelf and name brand liquors.

The Morton family continues to play an integral role in the Sarasota community. They’ve hosted their annual Firehouse Chili Cookoff for 17 years to benefit the Sarasota Firefighters Benevolent Fund. They are a regular sponsor of local cultural icons such as Sarasota Opera, Asolo Repertory Theatre, and the Van Wezel. The family also maintains its own Morton Culinary Education Fund to award scholarships to area students interested in pursuing a culinary career.