Local Public Relations Practitioner Earns Professional Certification

Erin Hoffer of the Central West Coast chapter of the Florida Public Relations Association (CWC-FPRA), has earned professional certification in public relations and received the designation of Certified Public Relations Counselor (CPRC). To be eligible to sit for the daylong exam administered by FPRA, professionals must have already earned their Accreditation in Public Relations (APR) through the Universal Accreditation Board ( www.praccreditation.org ) and have at least 10 years of experience in the field of public relations, with no less than two in a counseling capacity.

Hoffer now joins an elite group of approximately 50 practitioners throughout the state who demonstrate the highest level of professionalism and advanced consultation skills in the practice of public relations.

Erin Hoffer, APR, CPRC, joined KSC, Inc.’s team as an account executive in November 2018. Prior to this, she spent 11 years with Sarasota County’s largest city, the City of North Port, as a professional government communicator in which she led many marketing, public relations and advertising initiatives. She graduated from the University of Florida with a bachelor’s degree in journalism and communications in 2002 and a master’s in communications with a specialization in social media in 2016. She is a 2008 graduate of the Gulf Coast Leadership Institute. In her spare time, she sings and plays the acoustic guitar.