Local Professional Earns Public Relations Accreditation

Sarasota, Fla. – August 20, 2020 – Laitin Schwerin, of On Ideas, a member of the Central West Coast chapter of the Florida Public Relations Association (CWC-FPRA), has earned professional accreditation in public relations (APR). In receiving the designation, Schwerin joins the more than 5,000 professionals nationally that represent a group of public relations professionals committed to practicing with high ethical standards.

Schwerin is the Senior Account Executive at On Ideas, an integrated marketing firm with offices in Jacksonville and Sarasota. At On Ideas, Schwerin serves on the public relations team, supporting accounts in various industries such as healthcare, real estate, and home and organization. 

Prior to joining On Ideas, Schwerin served as a public relations specialist for three years at Coldwell Banker NRT, where she led PR efforts for the brokerage’s Southeast region. Schwerin supported media relations for the brokerage’s top-performing real estate agents, regional leadership and high-profile properties. She also has a background in state government, where she served on the staffs of two Michigan state Senators. Schwerin supported campaign efforts, arranged external constituent and media communications, and conducted policy research. 

Schwerin earned a bachelor’s degree in political science from Michigan State University. In addition, she volunteers with Big Brothers Big Sisters of the Suncoast where she mentors an 8-year-old. She also serves as the 2020-2021 Image Award co-chair with the Central West Coast Chapter of the Florida Public Relations Association. 

The Central West Coast Chapter of the Florida Public Relations Association meets monthly for professional development luncheons and networking. Visit www.cwcfpra.com for more information.

About The Central West Coast Chapter of the Florida Public Relations Association (CWC-FPRA)

The Central West Coast Chapter of the Florida Public Relations Association is a network of more than 100 public relations, marketing and communications professionals from Sarasota, Manatee and Desoto counties who come together for professional development and to build a network of peers. As an active part of the oldest statewide public relations organization in our country, CWC-FPRA takes pride in its 50-plus year history of presenting stimulating programs and advancing the professional growth of its members. The mission of the Florida Public Relations Association is dedicated to developing public relations practitioners who, through ethical and standardized practices, enhance the public relations profession in Florida. For more about CWC-FPRA, go to cwcfpra.com.