Local PR Chapter Announces Call for Entries for ‘Image Awards’

The Central West Coast Chapter of the Florida Public Relations Association (CWC-FPRA) announces a call for entries for its annual “Image Awards” competition, which recognizes outstanding communications programs, presentations and campaigns. Entries are open to marketers, communicators, graphic designers, advertising gurus and public relations masterminds. Everyday projects that garnered success are encouraged and welcome.

“The Image Awards are for any creative professionals or college students who are proud of their communications, marketing or public relations projects in the last year. From GIFs to apps, to website redesigns, brochures or promotional items, there is a category for everyone in this competition. It’s time to receive the recognition you deserve for a job well done,” says Elise Ramer, director of Image Awards for the CWC-FPRA, and a multi-Image Award winner, including the 2015 recipient of the prestigious Grand All Image Award at the local and statewide levels.

The competition is open to businesses or residents in Sarasota and Manatee Counties regardless of membership affiliation with FPRA. The local FPRA chapter Image Awards competition is the precursor to FPRA’s Golden Image Awards where the winners participate in a state-wide competition.

The competition includes four divisions, with multiple categories within each division:

1. Division A – Public Relations Programs – A public relations program is defined as a broad-based communications endeavor using two or more public relations tools.
2. Division B – Printed Tools of Public Relations – A printed tool is any printed material used for a public relations purpose, either standing alone or as part of a public relations program. It includes written material and specialty items. In the case of regularly produced printed materials, such as newsletters or magazines, one to three issues should be included in the support material.
3. Division C – Digital Tools of Public Relations – This division includes any online, audio or audio/visual presentation or program that serves a public relations objective. Audio, video or electronic presentations should be submitted with a copy of the script or storyboard, if available.
4. Division D – Student Projects in Public Relations – This division is restricted to entries submitted by full- or part-time students enrolled at an accredited Florida university or college. Student projects in public relations include printed material and campaigns created for a public relations purpose, whether assigned for a course or completed outside the classroom. A photocopy of the entrant’s valid student ID must be attached to the entry form.

Entries can vary from a print brochure, commercial, website, and viral video to a full public relations campaign. Winners will also be evaluated based on evidence of sound research and planning as well as having met the highest standard of production, execution and evaluation of results and budget.

The deadline for entries is 5 p.m. on March 6, 2020; cost is $45/CWC-FPRA members, $60/non-members, $20/students. Visit www.fpraimage.org for more information, guidelines and to submit entries. Please select “Central West Coast Chapter” to begin the online submission process. Winners will be announced at the CWC-FPRA luncheon on April 15th.

The Central West Coast Chapter of the Florida Public Relations Association meets monthly for professional development luncheons and networking. Visit www.cwcfpra.com for more information.