Local FPRA Chapter Announces Call for Entries for the 2022 Image Awards

March 2, 2022 – Sarasota

The Central West Coast Chapter of the Florida Public Relations Association (CWC-FPRA) is calling for entries for its annual “Image Awards” competition, which recognizes outstanding communications programs, presentations, and campaigns. Entries are open to marketers, communicators, graphic designers, advertising gurus, and public relations masterminds. Everyday projects that garnered success are encouraged and welcome.

“The annual Image Awards competition gives professionals and students an opportunity to reflect on the past year’s successes and earn recognition for their hard work,” said Laitin Sterling, director of Image Awards for the CWC-FPRA. “We welcome entries for public relations projects or campaigns that went above and beyond to achieve a strategic goal.”

The competition is open to businesses or residents in Sarasota and Manatee Counties regardless of membership affiliation with FPRA. The local FPRA chapter Image Awards competition is the precursor to FPRA’s Golden Image Awards where the entrants participate in a state-wide competition.

The competition includes four divisions, with multiple categories within each division:

Division A – Public Relations Programs – A public relations program is defined as a broad-based communications endeavor using two or more public relations tools.

Division B – Printed Tools of Public Relations – A printed tool is any printed material used for a public relations purpose, either standing alone or as part of a public relations program. It includes written material and specialty items. In the case of regularly produced printed materials, such as newsletters or magazines, one to three issues should be included in the support material.

Division C – Digital Tools of Public Relations – This division includes any online, audio, or audio/visual presentation or program that serves a public relations objective. Audio, video, or electronic presentations should be submitted with a copy of the script or storyboard, if available.

Division D – Student Projects in Public Relations – This division is restricted to entries submitted by full- or part-time students enrolled at an accredited Florida university or college. Student projects in public relations include printed material and campaigns created for a public relations purpose, whether assigned for a course or completed outside the classroom. A photocopy of the entrant’s valid student ID must be attached to the entry form.

Entries can vary from a print brochure, commercial, website, and viral video to a full public relations campaign. Winners will also be evaluated based on evidence of sound research and planning as well as having met the highest standard of production, execution and evaluation of results and budget.

Entrants can join a virtual drop-in workshop with Image Director Laitin Sterling, APR from 9 – 10 a.m. on Friday, March 4.

The deadline for entries is 5 p.m. on March 7, 2022. Entry cost is $50/CWC-FPRA members, $60/non-members, $20/students. Visit www.fpraimage.org for more information, guidelines, and to submit entries. Please select “Central West Coast Chapter” to begin the online submission process. Winners will be announced at the CWC-FPRA Image Awards Celebration on April 28 at 5:30 p.m.

The Central West Coast Chapter of the Florida Public Relations Association meets monthly for professional development luncheons and networking. Visit www.cwcfpra.com for more information.