Lakewood Ranch Golf & Country Club’s Golf Shop Ranked No. 1 Among Private Clubs

PGA magazine has named Lakewood Ranch Golf and Country Club’s golf shop as best among private clubs.

“The 2020 season has been challenging for golf shop retailers,” said Rick Summers, publisher and CEO of PGA Magazine. “At the same time, it has presented unique opportunities for facilities to move in a positive direction with creative merchandising, strong club logos and multi-functional apparel.

“Bryan McManis of Lakewood Ranch Golf and Country Club uses a combination of great amenities, a member-friendly pricing structure and a keen eye for trends to enhance his club’s status as a premier private facility,” Summers said.

McManis, who is the director of golf at Lakewood Ranch Golf and Country Club, has also been named the 2020 North Florida PGA Section Merchandiser of the Year for private facilities.

McManis said the members’ 15-percent-over-cost pricing plan is one of the things that fosters an environment for purchasing.

“The programs and offerings we have are very member focused and have changed over the years as we continually react to trends, change in market conditions, and embrace technology in the golf business,” McManis said.

One such market condition has been the advent of the COVID-10 pandemic. Adjustments to the operation of the golf club and its amenities ensured that those who wanted to relax and recreate in a socially distant, responsible manner, could still do so at their club.  

“The overall sentiment is that the members were thankful to have something to do during the pandemic that made them feel safe,” McManis said. 

In fact, members played more golf than ever; from May 1-July 31 of 2019, members and their guests played 12,240 rounds; over the same period this year, 15,413 rounds were played – members only – a 26% increase year-over-year.