When some people view precious gems, what they see is sparkle! Especially the top-quality diamonds, fine jewelry, and timepieces at Carats Fine Jewelry and Watches. However, while proprietor Greg Twarowski shares this appreciation of the pieces themselves, the allure for him lies more in solving a dilemma to satisfy a client.
For example, in the case of engagement rings, Greg says, “It’s about how can we satisfy both parties. It takes a lot of asking the right questions and listening carefully to the answers, and then making sure we make notes of everything.”
Some brides want to make their own selection, and some grooms want to surprise their wives-to-be. The questions are similar: What are her daily activities like? Does she desire a high-profile or low-profile look? Will she need to take off the ring, or not?
Greg has been in the industry for 30 years. He and his fashionable wife Tatiana opened Carats in 2013 and offer the finest in jewelry designs and Swiss timepieces. Guest services include onsite repairs, estate and jewelry buying, and custom jewelry design.
Interestingly, Greg earned a bachelor’s degree in microbiology, with his fascination transitioning from studying biology to examining precious diamonds and gems. So, jewelry sourcing became his specialty. “I’m always on a hunt, going to different trade shows. Then I rely on our master jeweler and team members to work with the clients.”
Greg not only works with vendors at trade shows, but also partners with designers across the US, from Las Vegas to Chicago, New York, Miami, and Los Angeles. Having established solid relationships over the years, he is now able to work with partners by phone.
But he’s still traveling on a more local scale—transporting his 16-year-old and 12-year-old twins, from soccer to rowing. Another facet of this entrepreneur, husband, and dad, is his certified martial arts instruction.
1922 Bay Road, Sarasota
941.926.3335 • Twarowski@gmail.com • caratsfjw.com
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