Cheryl Burke

Proprietor of Sea Cup And Up / Under The Sea

After experiencing the lack of inclusive options for women with larger cup sizes, Cheryl Burke went into action and founded Sea Cup & Up. Now celebrating 15 years, Sea Cup & Up is a haven for women of all cup sizes looking for beautiful lingerie, swimwear, loungewear and more. “We carry A-K cups and band sizes 28-44, so we really can cater to most body types,” says Cheryl.

Driven by the store mantra, “reshaping women, one woman at a time,” Cheryl and her team are dedicated to customer service and quality. Sea Cup & Up carries an extensive inventory, but maintains a boutique feel, thanks to the individualized service that Cheryl and her team provide. All customers are fitted and matched with items that best enhance their figure. “It can be easy for someone to find flaws with themselves, but at Sea Cup & Up we work to help women celebrate the beauty of their body in the present by helping them find something that they feel good in.” 

Truly seeking to empower all women, Cheryl and her team also provide custom fittings and bras for women at Harvest House. “All women deserve to feel beautiful and to have access to clothing that fits them properly at every stage of life,” she says. 

Cheryl’s personal journey is a major source of the passion that she brings to her work. As a breast cancer survivor, she understands how bodies can change over time and how access to the right items can be a source of empowerment. “My personal experiences have only strengthened my belief in the importance of what we provide at Sea Cup & Up. There is nothing better than seeing someone radiate confidence after they’ve worked with us at our store.” 

Cheryl Burke
Proprietor
Sea Cup And Up / Under The Sea
1810 S. Osprey Ave., Sarasota
941.951.BRAS(2727)
seacupandup@gmail.com
seacupandup.com