The Sarasota Keys are Calling

March 19, 2025 | Sarasota

Spring break is here on the Suncoast, and Visit Sarasota County is launching a new seasonal marketing campaign to ensure local businesses along the keys and barrier islands are seen, supported, and sought-after by tourists in this Spring season ahead – and all year long. The campaign nicknamed “The Sarasota Keys Are Calling” launched March 13 and taps into a combination of social media storytelling and digital ads to spotlight the beaches and experiences that continually make our shores an award-winning destination.

Through Spring and early Summer, Visit Sarasota County will feature hidden gems and longtime favorites along every key – from Longboat and Lido to Siesta, Casey, Venice, and Manasota – as a way to promote county-wide exploration, for tourists and residents alike.

“After months of resilience and rallying, Sarasota County’s barrier islands are in a strong place and ready to welcome visitors,” said Erin Duggan, President and CEO of Visit Sarasota County. “March is traditionally the busiest month of ‘tourism season’ – and our aim with this campaign is to keep our region’s elevated sense of hospitality top-of-mind and our businesses first-in-line to welcome the tens of thousands of visitors who choose our community as their home away from home.” 

Last March, Sarasota County welcomed nearly 160,000 people who stayed in paid accommodations and contributed to local collections of Tourist Development Tax. Cumulatively, these visitors generated $232,641,200 in direct expenditures – investments that stay local and support local businesses. Beaches were a top draw, with 80% of visitors hitting the sand at least once during their vacation. Visit Sarasota County’s Spring campaign aims to sustain the momentum, especially as Siesta Key and Longboat Key are again in national headlines with accolades from TripAdvisor, Travel + Leisure, and Forbes, among others.

To experience “The Sarasota Keys Are Calling” campaign, follow Visit Sarasota’s County on Facebook and Instagram @visitsarasotacounty or take advantage of deals offered by local businesses on funinthe941.com.