Kris Ravenscroft

Owner / Nutritionist at Beauty Booze

From the moment Kris Ravenscroft arrived in Sarasota, she felt an immediate connection to her new home. As the Founder and CEO of Beauty Booze, Kris has since become an integral part of the community, building strong friendships, and actively participating in charitable organizations like SPARCC, Forty Carrots Wine Women & Shoes, and The Humane Society of Sarasota. 

Kris’s journey to creating “Better-For-You” alcohol began with a personal health crisis. Diagnosed with an incurable illness in her twenties, she became a nutritionist as a means of healing. This transformative experience fueled her passion for clean, potent ingredients, which are the cornerstone of Beauty Booze’s spirits and cocktail portfolio.

“I’m deeply invested in what I put into my body, but I also believe that social connections are vital for a balanced life,” Kris explains. “For many, alcohol is a joyful part of that social experience.”

She also recognizes that consumers are evolving. “People are more conscious about what they drink, how much they consume, and how frequently,” she notes. Beauty Booze embraces this shift by promoting mindful drinking and encouraging moderation. “This evolving consumer preference not only allows us to improve people’s lives, but it also presents a significant financial opportunity as well.”

What sets Beauty Booze apart is its unique infusion of Goji Berries, a superfruit renowned for its aphrodisiac properties. “Goji berries help mellow the ethanol taste and reduce the alcohol burn, enabling us to craft cocktails with fewer calories and less sugar,” Kris reveals, adding “This is exactly what today’s consumer is looking for.” Their offerings include Goji Berry Infused Vodka and their canned Beauty Cocktail.

Kris is enthusiastic about her future and the continued growth of Beauty Booze. “The journey so far has been incredible, but I feel like I’ve only just begun my love affair with Sarasota. I’m eager to see what lies ahead.”

Text by Kaileia Suvannamaccha | Photo by Nancy Guth

kris@beautygourmet.com
beautybooze.com