Ribbon Cutting for New Luxury Scent Company in Lakewood Ranch

January 10, 2023 – Lakewood Ranch

Urthy Scents, a female-owned luxury scent company specializing in home, bath, and body products, will hold its grand opening and ribbon cutting on Tuesday, Jan.17th at 4:30 p.m. at the Shoppes at Market Square, 9130 Town Center Parkway, suite 101. The ribbon cutting will feature light hors d’oeuvres, great shopping discounts and a portion of the proceeds from each sale will go to the Women’s Resource Center in Manatee county. 

Urthy Scents started with candles at local farmers markets, and now sells in-store and online with a product line that includes candles, wax melts, spray and roll-on perfumes, reed diffusers, room sprays, car diffusers, bath bombs, and shower streamers. Setting them apart from other luxury candle companies, Urthy Scents candles are made with a natural coconut wax blend, wood wicks, and phthalate-free scents for a cleaner burn that is longer-lasting, more fragrant, toxin free, and eco-friendly. The scent for each product is found in collections ranging from Wildflower Trail and Tropic Isle to Spice Meadow and Desert Dune. In total, there are 39 scent options across 13 collections.

“Our sense of smell is the strongest of the five senses, and the one most tied to memory and emotion,” said Jen Rotondo, co-founder of Urthy Scents. “We put great thought into creating each scent journey. Images of hiking through the forest, a family beach vacation, or even a first kiss can all be recalled with one simple smell.” 

The location’s front-of-house is dedicated to the retail area and includes a Scent Bar to help customers choose the scent that appeals most to them. The majority of the square footage for the store is the Formulating Studio, which is staffed by local women who create all the products in-house. 

“Jen and I were born and raised in Florida, and Lakewood Ranch is my home,” said Ali East, co-founder of Urthy Scents. “We chose this location not only for its high traffic and easy access, but also because we want to make an impact in this area with our clean-burning and natural-smelling products. We are confident that investing in our community with a female-owned and female-run store is an exciting next step for our brand.”

For more information on Urthy Scents visit urthyscents.com or come in the store. To RSVP to the Ribbon Cutting visit http://evite.me/u3agXx3PBu.