People & Business

Visit Sarasota County’s Beach Pass Program Wins Marketing Award

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September 7 – Sarasota

VISIT FLORIDA announced the recipients of the 2022 Florida Tourism Hall of Fame and Flagler Awards during the annual Florida Governor’s Conference on Tourism. The Florida tourism industry has compiled various achievements across the state throughout the year and Visit Sarasota County (VSC) happened to be one of those recognized during the conference.

Visit Sarasota County received the bronze award in the category of mobile marketing for their campaign and launch of the Beach Pass Mobile App Program. In early 2021, to help promote the diversity of beaches around Sarasota County, VSC developed a new feature on its app called the “Sarasota Beach Pass.” The program allows app users to browse, learn about and explore 20 of the area’s beaches. This essential guide allows users to discover the various qualities and amenities the 35+ mile coastline can offer, and even includes engaging and exclusive prizes.

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