Local Public Relations Association to Present “Communicating Caring: Lessons Learned from The Record-Breaking Giving Challenge 2020” Event

The Central West Coast Chapter of the Florida Public Relations Association (CWC-FPRA) is hosting their monthly professional networking session virtually with Mischa Kirby, APR, vice president of strategic communications and marketing from the Community Foundation of Sarasota County called Communicating Caring: Lessons Learned from the record-breaking Giving Challenge 2020.

An online, 24-hour fundraising event to support local nonprofit organizations in southwest Florida had been scheduled for late April 2020 for more than 18 months, well ahead of any notion of how the coronavirus would disrupt life in Spring 2020. With the rise of stay-at-home orders looming in early March 2020, organizers of Giving Challenge 2020 at the Community Foundation of Sarasota County adjusted plans for the event to unite a four-county region around an opportunity to support friends and neighbors through this digital event to great success. The seventh Giving Challenge exceeded all expectations, raising $18.4 million in 24 hours for 686 organizations from nearly 59,000 donors! Learn from the communications team that lead the Giving Challenge about operations changes in the weeks leading up to the event, how those changes were communicated to participating organizations, as well as their audiences, and efforts to engage even more donors than ever in this important effort to drive and celebrate philanthropy’s role as one of many ways to respond to the COVID-19 pandemic’s health and economic impacts.

The event will be held on Thursday, May 20, at 12:30pm via Zoom with the specifics provided once guests register. Tickets for the program are free for FPRA members, $10/guests. To register, visit cwcfpra.com/events or visit https://bit.ly/2W9IYnj.

This event is presented by CWC-FPRA and sponsored by Take Care Home Health and Take Care Advisor.

The Central West Coast Chapter of the Florida Public Relations Association meets monthly for professional development luncheons and networking. Visit www.cwcfpra.com for more information.